How YouTube SEO Is Different From Website SEO
If you’ve ever watched videos on YouTube, then you know how important it is to optimize your video for search engine traffic. The top three ways that YouTube SEO is different from website SEO are:
1) You can’t control the ranking of your videos in search results like you would with a website.
2) There are keywords and descriptions for each video which create a snippet of information about the video.
3) Links from other websites to your YouTube videos help spread the word about your content and increase traffic to your videos.
In this guide, we will show how these differences make YouTube SEO unique as well as some of the best practices for YouTube SEO so that you can get the most out of this marketing strategy.
What’s the Difference Between YouTube SEO and Website SEO?
The most important difference between YouTube SEO and website SEO is that you can’t control the ranking of your video in search results like you would with a website.
YouTube places your videos on the SERPs (search engine result pages) for different keywords, which means that even if you optimize a video for a keyword, YouTube may choose to put it on the SERP for another keyword. This makes it harder to rank higher in YouTube search results than traditional rankings on Google.
Additionally, there are keywords and descriptions for each video which create a snippet of information about the video. This is important because this snippet shows up in search engines when someone searches for videos related to your topic. When people do searches to find content related to your business, this description gives them more information about what they’ll see when they click on your video.
Finally, links from other websites to your YouTube videos help spread the word about your content and increase traffic to their channel. The more links there are leading back to your YouTube page, the more likely it is that people will find it when they are searching and then come back again and again.
How to Optimize Videos for Search Engine Traffic
There are three main ways that YouTube SEO is different from website SEO. Since you can’t control the ranking of your videos in search results like you would with a website, it’s important to optimize your video for search engine traffic. The top three ways that YouTube SEO is different in this regard are:
- You can’t control the ranking of your videos in search results like you would with a website.
- There are keywords and descriptions like SEO services in Long Island etc for each video which create a snippet of information about the video.
- Links from other websites to your YouTube videos help spread the word about your content and increase traffic to your videos.
To optimize your videos for search engine traffic, there are two important things to consider: tags and titles. When uploading a video on YouTube, fill out all relevant tags so that people searching those topics will be able to find it more easily. Additionally, use an eye-catching title for your video as well. Add descriptive text so people know what they’ll get when they watch the video and include any keywords that may be relevant if appropriate (e.g., “best hair straightener”). These two things will help ensure that people who don’t already know about you or your product will be able to find you through their searches on YouTube.
Optimizing Titles, Descriptions, and Tags in Your Videos
A good video’s title and description is critical to getting your videos found. When people search for videos, they’re shown a list of snippets from each video. If you want your video to show up in the search results, you need to make sure that the title and description of your video is eye catching enough to get people to click on it.
The tags feature for YouTube SEO is helpful for two reasons: the first being that you can use them to tag your videos with a keyword or topic so that people who are searching for videos related to that topic can find yours easier for example polo shirts. The second reason is that when someone clicks on one of the tags on your page, they will be shown other videos tagged with those tags as well as any related tags. Even if they don’t click on one of your tags, they’re still going come across it when browsing YouTube.
Keyword Research for YouTube SEO
Keyword research for YouTube SEO is a little different than website SEO because you have to consider the fact that users don’t land on your site and then search for your videos. You first need to think of what keywords you want to rank for in YouTube search results.
Once you figure out your keywords, use the Google Keyword Tool or a similar tool to find search volume and competition information. The more popular the keyword is, the tougher it will be to rank for it.
Adding Links to Your Videos From Other Websites
If you want to increase traffic to your YouTube videos, the best thing that you can do is create links from other websites to your videos. This will expose your content to a new audience and increase traffic. The most effective way of doing this is linking to an individual video with a descriptive sentence or two about why it’s relevant.
For example, let’s say you have a tutorial for how to use a specific website and you want people who are interested in that website to click on the link and watch your video. You would create the link by inserting [watch my video on appendicostomy surgery] at the end of the detailed description of how to use that website and then pasting the URL for your YouTube video into the brackets. In this way, people who view that website will see other related videos in their results as well as yours. It will help them find what they are looking for on YouTube which increases traffic to your videos in turn.
Increasing your ranking in YouTube search results and maximizing your video’s potential to drive traffic to your website are two different things. Here’s a quick guide on how to optimize your videos for both.
Start by understanding the difference between YouTube SEO and Website SEO: Website SEO refers to the SEO practices that are used for optimizing a website for search engines, whereas YouTube SEO is the process of optimizing a video for YouTube searches.
Next, it’s important to understand how YouTube’s search algorithm works. One of the most important factors in determining rank is a video’s view count, which is driven by watch time. So, it’s important to know how to optimize your videos for watch time!
Some things you can do to optimize your videos for search engine traffic is use the right keywords in your title, description, and tags; add links to your videos from other websites; and use compelling titles and descriptions to entice viewers.
By following these steps you can be on track to get more traffic from YouTube!