Google Ads management
Stop Paying for Clicks. Start Paying for Customers.
Dapper Dev builds and manages Google Ads for businesses in North Atlanta and nationwide. We set up Search, Local Services and Performance Max campaigns, track every call and form back to the keyword that produced it, and cut the spend that doesn’t. Month to month, no lock-in contracts.
- Search & LSA
- Call tracking
- No lock-in
Reviews
In Their Words.
Live Google reviews, pulled from the source rather than transcribed.
The problem
Most Ad Budgets Leak Before Anyone Calls.
Google makes it easy to spend money and hard to see what it bought. Most accounts we audit share the same four leaks, and every one of them is fixable.
Irrelevant Searches
Broad keywords pay for “free”, “jobs” and “DIY” clicks that were never going to buy.
No Conversion Tracking
Without call and form tracking, Google optimizes for clicks, not customers.
Mismatched Landing Pages
Ads send people to a homepage that doesn’t match what they searched for.
Set and Forget
Campaigns launched once and never refined keep paying for the same mistakes.
Campaign types
The Right Campaign for How Your Customers Buy.
We pick campaign types around your goals and budget, not around what is easiest to sell. Most local businesses start with Search and Local Services Ads, then add the rest once tracking proves what works.
Search Ads
Show up the moment someone searches for what you sell, in the areas you serve.
Local Services Ads
The “Google Guaranteed” listings above search ads. Pay per lead, not per click.
Performance Max
One campaign across Search, Maps, YouTube and Gmail, guided by your conversion data.
Remarketing
Bring back visitors who looked but didn’t call, with ads that remind them why you.
YouTube Ads
Short video ads targeted by location and interest to build demand before the search.
Display Ads
Visual ads across Google’s partner sites for awareness and remarketing at low cost.
Tracking and reporting
Know Exactly What Your Ad Spend Bought.
Before a campaign spends a dollar, we set up tracking end to end. That data trains Google’s bidding on real leads, not clicks, and shows you which keywords to fund and which to cut. Every month you see leads, cost per lead and booked jobs, in plain English.
- Calls by keyword and campaign
- Form submissions and chats
- Booked appointments
- Closed jobs imported from your CRM
Measured in customers
Every Dollar Traced to a Call, Form or Booking.
We connect Google Ads to call tracking, your website forms and your CRM, so your monthly report shows customers and cost per lead, not just clicks and impressions.
What Could Your Budget Actually Produce?
Move the sliders to match your business. Your free audit replaces these assumptions with your real cost per lead.
How we manage your account
Built Carefully. Optimized Every Week.
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Audit
We review your account, search terms, tracking and landing pages, or plan a new account from scratch.
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Build
Campaign structure, keywords, negative keywords, ad copy and extensions built around your services and areas.
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Track
Call tracking, form and booking conversions set up and tested before launch.
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Optimize
Weekly bid, budget and search-term work. Wasted spend gets cut, winners get more budget.
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Report
A plain-English monthly report and call on leads, cost per lead and what we’re changing next.
Google Ads plans and pricing
Management Plans, No Lock-In Contracts.
Prices are monthly management fees. Your ad spend is paid directly to Google from your own account, so you always see exactly where it goes.
Launch
From$1,000/mo
Up to $5k/mo ad spend
For one service area and a focused Search campaign. Best for testing paid search.
- Account audit and setup
- Keyword and negative keyword research
- Search campaign build and ad copy
- Call and form conversion tracking
- Monthly report and review call
- Local Services Ads management
- Remarketing campaigns
- Ad copy A/B testing
- Performance Max and YouTube
- Landing page build and testing
- CRM offline conversion import
Most popular
Growth
From$1,500/mo
Up to $15k/mo ad spend
For businesses ready to scale leads across more services, areas and campaign types.
- Account audit and setup
- Keyword and negative keyword research
- Search campaign build and ad copy
- Call and form conversion tracking
- Monthly report and review call
- Local Services Ads management
- Remarketing campaigns
- Ad copy A/B testing
- Performance Max and YouTube
- Landing page build and testing
- CRM offline conversion import
Scale
From$2,500/mo
$15k+/mo ad spend
For competitive markets and multiple locations that need the full system.
- Account audit and setup
- Keyword and negative keyword research
- Search campaign build and ad copy
- Call and form conversion tracking
- Monthly report and review call
- Local Services Ads management
- Remarketing campaigns
- Ad copy A/B testing
- Performance Max and YouTube
- Landing page build and testing
- CRM offline conversion import
You Stay Because It Works, Not Because You Signed.
No 12-month contracts, no setup traps. Your Google Ads account, data and tracking stay in your name from day one, so if you ever leave, everything you paid to build leaves with you.
Google Ads questions
Common Google Ads Questions.
Something else? Call 770.215.7166 or email hello@dapperdev.com.
How much should I spend on Google Ads?
It depends on your market and how many leads you need. Most local businesses start between $1,500 and $5,000 a month in ad spend. We estimate cost per lead in the audit so you can set a budget against a goal, not a guess.
Is ad spend included in the management fee?
No. Ad spend is paid directly to Google from your own account. Our fee covers strategy, building, tracking, optimization and reporting.
How fast will I see results?
Search campaigns usually produce calls within the first weeks. The first 60 to 90 days are spent learning which keywords and ads convert, then cost per lead typically comes down as we cut waste.
Do you manage Local Services Ads?
Yes. We help you through Google’s screening, set up your profile and service areas, and manage budgets, disputes and lead quality on the Growth and Scale plans.
Who owns the Google Ads account?
You do. We work inside an account in your name, so the data, history and conversion tracking stay with your business.
Do I have to sign a long-term contract?
No. Plans run month to month with no lock-in contract.
Free Google Ads audit
Ready to Stop Paying for Clicks That Never Call?
We’ll review your account, or your plan if you’re starting fresh, and show you where budget is leaking, what your leads should cost, and what we’d change first. Free, with no obligation.
- Wasted-spend and search-term review
- Conversion tracking check
- Competitor ad snapshot
- Cost-per-lead estimate and plan